Our Strategy: Setting the Direction for APMP UK
As we approach our 25th anniversary, our strategy sets out how we will focus our efforts to support our members and strengthen the bid and proposal profession across the UK.
Built around our strategic framework: Reach. Elevate. Nurture.
Our Vision
Our Strategic Framework
Reach
Expanding the visibility and influence of professional bidding across sectors and regions, helping more organisations recognise the value of strong bid capability.
Elevate
Supporting the credibility and recognition of the profession through professional standards, development pathways, and demonstrating the value bidding brings to organisational success.
Nurture
Providing practical, UK-relevant resources, learning opportunities, and community support that enable professionals at every stage of their career to develop and succeed.
What This Means in Practice
This strategy sets our direction. It is not about doing everything at once, but about focusing where we can have the greatest impact.
For Members
More relevant content, practical tools and opportunities to learn and connect
For Volunteers
Clearer direction, stronger support and meaningful ways to contribute
For Partners
More aligned collaboration that supports shared goals and the wider profession
For the Profession
Increased visibility, credibility and recognition of the value bidding brings
25 Years of APMP UK — and Looking Ahead
Since our formation in 2001, APMP UK has grown into a strong and diverse professional community.
As we approach our 25th anniversary, this strategy marks the next phase of our journey — building on what we have achieved together and setting a clear direction for the years ahead.
Its success will be shaped by the collective efforts of our members, volunteers and partners.
#ProudToBeAPMP
Explore the Full Strategy
This page provides an overview of our direction. For more detail on our priorities and approach, you can read the full strategy document.
