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Set up in April 2025, the APMP UK Capture Focus Group seeks to help APMP members define and be informed on capture, build a capture professional community and promote capture continuous improvement.

Before we lock-in on a set of objectives, we would like to know what you think. If capture is something that interests you as a career path, or you are in a capture role today, then please let us know what you think. Follow us on LinkedIn

The group exists to help you in that journey.

The group is supported by APMP members who have strong capture experiences from a number of industries and perspectives. We cover government and commercial sectors and have people from industry roles and the training and consultancy sectors.

See who is involved below.

Capture

Our team

The community exploring the future of Capture

Mark Taylor
Co-Chair - Capture Focus Group

With over three decades of experience, Mark views capture as a transformative, team-building mindset.

Cathie Moreira
Co-Chair - Capture Focus Group

Cathie is a bid and capture professional with over 25 years of experience leading strategic pursuits and securing high-value contracts across multiple sectors. She supports senior leadership in shaping bid strategy, ensuring high-quality, client-focused proposals through early engagement and targeted resource alignment.

Graeme Robson
Volunteer

Graeme has over 25 years capture and business winning expertise.

Georgina Wilson-Ayilara
Volunteer

Strategic bidding veteran centering early capture around the customer's voice.

Hilary Gilbert-Jones
Volunteer

Hilary is a bid and capture professional with 15+ years of bidding experience, supporting strategic pursuits through structured planning, client-focused thinking, and collaborative delivery. She helps shape winning approaches, strengthen capture capability, and turn opportunities into measurable commercial results.

Rebecca Rowley
Volunteer

Rebecca leverages thirty years of capture expertise to deliver winning strategies for business growth.

Sharen Madge
Vice President Capture Focus Group

Sharen, an expert in business winning with 25+ years' experience, strategically leads high-value bids at Frazer-Nash.

Volunteer x 2
Volunteer

The Capture Focus Group are looking for two volunteers to help grow and shape the groups progress in 2026. Please contact one of the Co-Chairs for more information.

As we expand our plans, the group felt that a focus on the following would provide the greatest value to the membership:

Establish a clear definition of “capture”, emphasising its distinct characteristics across industry sectors and organisations.

Highlight capture’s benefits (process and the role) and impact on improving the Probability of Win (PWIN) for both winning new business and defending re-competes.

Identify capture techniques best suited to typical UK (and European) procurement approaches, covering both government and commercial sectors.

Develop practical frameworks for creating and managing effective capture teams.

Capture Focus Group in Action

On 18 September 2025, the APMP UK Capture Focus Group hosted a dynamic half-day session as part of the APMP UK Roadshow. The event featured a lively panel discussion exploring current capture challenges and best practices, followed by interactive roundtable exercises that encouraged peer-to-peer learning and knowledge sharing. Attendees gained practical insights, shared experiences, and left with actionable ideas to strengthen their capture strategies and define what capture means to them.

Man in glasses and striped yellow and black tie giving a presentation in a conference room.
Four people standing in front of a projection screen during a presentation, with one man gesturing while speaking.
Man in a green sweater gesturing with one hand while standing in a conference room with red chairs and bottles of water on the table.
Conference room with people seated around round tables facing a panel of speakers and a presentation screen.