APMP UK Design Focus Group
Bringing design thinking to bid and proposal excellence.
The APMP UK Design Focus Group is a specialist community of bid, proposal, and design professionals committed to raising the profile and impact of design within the bid and proposal process. This group exists to champion best practice in visual communication, foster collaboration between designers and bid teams, and drive innovation through user-centric thinking.
What We Do
The Design Focus Group advocates for design excellence in proposals, presentations, and all customer-facing content throughout the business development cycle
Our Objectives
Foster a community for designers and design-interested APMP UK members where they can discuss ideas and share knowledge
Promote the value of good graphic design within the bidding world
Grow a body of knowledge specific to bid design, for the benefit of the wider APMP community
Help shape future standards and guidance on how design integrates into APMP best practice
Promote early dialogue and consideration of design and design-thinking in the bid process
Encourage a shift in focus to the processes and best practices of bid design rather than the finished 'product'
Explore what the future of bid design might look like, the emerging trends and evolutions and how it may impact our community
Expose more graphic design practitioners, graduates and students to the potential of working within the bidding sector
Influence the procurement sector of the benefits of design to aid evaluation

Do you wear the 'design hat' in your organisation when a bid designer / professional design services are not available?
Maybe you don't have any bid design support at all!
Our design-focused webinars are for YOU.

We host knowledge-sharing sessions, webinars, and community discussions to raise awareness and build skills
Our team
Why It Matters to APMP UK Members
The Design Focus Group brings clear benefits to the wider APMP UK community through;
Promoting the use of design to create more compelling proposals that better resonate with evaluators
Enabling increased collaboration and efficiency across bid teams through knowledge sharing
Providing research-based analysis of the value of design in our industry encouraging open dialogue about its benefits
Information and resource sharing alongside expert insights on tools, templates, and techniques thus aiding professional development opportunities for all bid professionals
Get Involved
If you're a designer, bid writer, or just passionate about the role of visual storytelling in proposals, we’d love to hear from you. The Design Focus Group is open to all APMP UK members who want to shape the future of design in our profession.
