Sam Keay

Chief Events Officer (CVO)

I am honoured and thrilled to be on the APMP UK Board; having the opportunity and privilege to contribute to our exceptional association and community is something I'm very passionate about. I love our industry, and I'm beyond excited to support the ever-growing success and impact of the UK Chapter, which has played such a pivotal role in my own career success.

Updated on
August 20, 2025

Bio

Sam has over 14 years of experience in bids and proposals across leading technology companies including IBM, IGT, SAP Concur, and Rapid7. As a practitioner-certified proposal expert, Sam is known for her results-driven mindset, compassionate leadership, and unwavering commitment to empowering others. Throughout her career, she has demonstrated a consistent ability to drive success while championing people-first values.

As an experienced global leader and current international Board Director for APMP, Sam is recognised for her strategic thinking, communication skills, leadership acumen, and dedication to fostering inclusive and supportive professional environments. Her experience has given her insight into the diverse needs of our APMP community and its members, as well as a passion for curating events that are both thought-provoking and community-driven.

Sam's strength lies in bringing people together through meaningful experiences that inspire, educate, and connect. As Chief Events Officer, she's dedicated to designing and delivering a programme that reflects the evolving needs of our members and building lasting value across our vibrant and growing community.