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Bio
Georgina brings over a decade of capture and bidding expertise, with a specialist focus on aligning customer requirements and the voice of the customer from the earliest stages of the capture lifecycle. Her strength lies in translating those insights into actionable strategies across business functions ensuring value propositions are not only compelling, but customer-centric and win-ready.
Georgina’s background covers public and private sector pursuits, where she has consistently led and shaped deals that not only win, but make strategic sense for the business -balancing customer needs with delivery capability, risk, and long-term value. She believes that capture is not confined to a single role or team - every business function has a part to play. Whether shaping the solution, pricing it, delivering it, or communicating its value, capture is a shared responsibility that thrives on cross-functional collaboration.