Bio
Micheál McGrath is the Chief Marketing Officer (CMO) of APMP UK and the VP of Marketing & Business Development at VisibleThread. A strategic leader in B2B marketing, Micheál leads global marketing and SDR teams across North America, Europe, and Asia-Pacific.
With a background defined by high-growth innovation, he has successfully scaled startups, delivered large thought-leadership events for 9,000+ global professionals, and collaborated with speakers from organizations like Accenture, BBC, Apple, GSK, IBM and IKEA.
Alongside his executive career, Micheál is a lecturer in Digital Marketing at Munster Technological University (MTU), focusing on lead generation and web optimization. As CMO of APMP UK, he combines his technical executive background with academic experience to grow the chapter’s digital strategy, promote the proposal profession, and empower its growing membership.