Sarah Hinchliffe

Mentor

Helping businesses improve their win capability through great stories and a systematic approach. A long-term APMP UK volunteer, Rapport mentor and chair of the APMP UK Social Value Group.

Updated on
August 7, 2025

Bio

As a salesperson by profession, I have over 40 years of experience and formal training in new business development, account management, and bidding. After a 30-year career in the technology industry, where I learnt every popular sales methodology and sold millions of pounds of software and services, I now work as a freelance consultant, helping businesses improve their win capability. I love to share what I’ve learnt about winning business, bringing a storytelling mindset, great organisation and a keen eye for timing, underpinned by sales and bid best practices. My portfolio includes training, capture planning, and bid management, writing, reviewing and editing.