Sharen Madge

Vice President Capture Focus Group

Sharen, an expert in business winning with 25+ years' experience, strategically leads high-value bids at Frazer-Nash.

Updated on
July 28, 2025

Bio

Sharen brings over 25 years of experience in business winning, with a strong focus on enabling growth in competitive and complex markets. As Strategic Pursuits Lead at Frazer-Nash Consultancy, she leads a team covering Sales Operations, strategy, and intelligence through to capture, bidding, and handover to delivery. Her approach ensures that every pursuit is grounded in strategic alignment and customer insight from the outset.

Her career includes senior leadership roles at Frazer-Nash, Leidos Innovations, Lockheed Martin, Exelis Defence, and BAE Systems. She has led major capture campaigns across Defence, Security, Civil Government, and international markets, playing a key role in securing high-value bids for clients such as the UK MOD, Home Office, NHS, GCHQ, and international governments. Sharen is known for delivering results that reflect both customer and organisational priorities alongside long-term value.